Free scorecard

Score any GEO partner on what they measure

More recruitment firms are being sold GEO. This scorecard shows you who can prove it pays the bills.

Showing up in ChatGPT and Copilot doesn’t give you new clients that pay the bills. This is how you find the partner who can track it through to meetings, vacancies and placements.

• 12 criteria - each scored 0 to 2, so suppliers compare side by side
• What good looks like - for every criterion, in plain words
• The question to ask - one per criterion, for the pitch meeting
• One page - print it and take it into the room